Consumer Tech + Health & Wellness + CPG + Care Economy
Building and backing enduring consumer brands
Our Point-of-View
People will always demand more — more utility, convenience, beauty, meaning.
From consumer tech to CPG — we invest in early-stage founders building brands with cultural relevance and long-term potential.
Because in the long run, better isn’t just possible. It’s inevitable.
Our approach
Integrated Model:
We combine hands-on company building with early-stage capital, offering founders the speed of a startup studio and the backing of a fund.
Founder-Centric Partnership: We’re true partners, operating shoulder-to-shoulder with founders across product, brand, and go-to-market.
Cultural Intuition:
We’ve always had a pulse on the zeitgeist — spotting shifts before they tip, and translating cultural energy into commercially powerful brands.
Platform + Network Leverage:
We bring more than capital. We bring a platform. From a curated network of operators and creatives to early distribution partners and advisors, we help founders access the people and tools they need to move faster and smarter.
Meet the Founding Team
From bootstrapped beginnings to billion-dollar exits, we’ve built, scaled, and reimagined brands across health & wellness, consumer tech, AI and beyond. We’ve launched products that change routines and platforms that shift culture. We’ve worked in tiny kitchens and boardrooms with a view. No matter the stage or the industry, one thing stays the same: we believe in building ventures that make people—and the world—better. And we’re still having a great time doing it.
2x founder, Wharton MBA with 20+ years scaling start-ups and top brands in retail, lifestyle & wellness.
Early Uber employee, ex-Google & YouTube, founder, Perplexity AI fellow, consultant to Meta
