We help brands
go the distance

Think of us as thought partners, founder whisperers, Swiss Army Knives…we help founders build brands that prioritize lasting impact—helping people live, look, and feel better for the long run

Wellness + Beauty + CPG + Consumer Tech

Nice to meet you

We’re a collective of brand builders with a passion for growth

We’ve worked within nearly every function, from operations & strategy, to marketing & brand, to product and building customer support teams. We deeply admire founders tackling tough, real-world challenges, and bring firsthand experience navigating the complexities and opportunities of building impactful ventures. 

We’ve been at it for decades. And supporting bold, visionary leaders on their epic journeys still inspires us.

Our services

Whether you're a founder with a new idea or an established brand looking for a refresh, we’re here to support you every step of the way.

Work with an individual partner or tap into the power of our collective across our full range of services, including: 

Brand consulting

We work closely with you to develop a tailored brand strategy that aligns with your vision and market needs, then get into the trenches with you.

  • Market research

  • Competitive analysis

  • Strategic planning

  • Brand identity, voice and design

  • Go-to-market approach

  • Revenue modeling

  • Retail strategy

  • Fundraising strategy and support

  • Partnerships

Fractional co-founder/C-suite

As former founders and operators, we’ve been there, done that—we bring industry-native knowledge to help you make smarter, faster, better decisions. 

  • Coaching + mentoring

  • Strategic advice

  • Tactical support system

  • Hands-on partners

Venture

We offer comprehensive support to consumer-focused venture, growth, and private equity funds.

  • Operational partners for portfolio companies

  • Deal sourcing 

  • Diligence support

  • Venture incubation

Strategic Operations & AI Implementation

We’ve had a front row seat building some of the fastest growing consumer-tech companies in the world. We’ve built programs and business units that go from operating locally to scaling globally.

  • AI transformation: implement AI efficiencies & initaitives in your workplace

  • Establishing new structures, ways of working, and accountabilities that scale as you grow

  • Growth strategy, including identifying new growth spaces and new operating models

  • Strategic partnerships

  • GTM strategy

Meet our dream team

From bootstrapped beginnings to billion-dollar exits, we’ve built, scaled, and reimagined brands across beauty, wellness, and beyond. We’ve launched products that change routines and platforms that shift culture. We’ve worked in tiny kitchens and boardrooms with a view. No matter the stage or the industry, one thing stays the same: we believe in building ventures that make people—and the world—better. And we’re still having a great time doing it.

  • Neda Talebian Funk

    Neda Talebian Funk

    2x founder and Wharton MBA with 20+ years scaling start-ups and top brands lifestyle and wellness. LinkedIn

  • Kathryn Paves

    C-suite multi-hyphenate. Built brands from cult favorites to household names. Strategy and fundraising whiz. LinkedIn

  • Michelle Lee

    Michelle Lee

    Former Editor in Chief of Allure. Ex-Netflix, Ulta, and Sequoia. Champion of what’s next in beauty. LinkedIn

  • Helen Renninger

    Helen Renninger

    Early Uber employee, ex-Google and Youtube. Perplexity A.I. fellow. LinkedIn

We’re ready to go the distance. Are you?